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The Brandolog Blog

How to launch a site, how to actually sell online, and how to keep the taxman happy. No agencies, no fluff — only the things that move the numbers.

Featured
Getting startedGuide

How to build your own website in 2026 (no code, no agency)

The whole path from idea to a live site: domain, content, design and launch — in one afternoon, on a budget of roughly zero.

6 min readMore
Stories
Story

The first six months of a small online shop — month by month

A composite portrait from the dozens of shops we've watched launch: the numbers, the panics, and the month something clicks.

4 min read
Getting started
Guide

How to build your own website in 2026 (no code, no agency)

The whole path from idea to a live site: domain, content, design and launch — in one afternoon, on a budget of roughly zero.

6 min read
Traffic & sales
List

SEO for small business: 12 things that still work in 2026

No agencies, no 'link building packages', no magic. Twelve moves a small site can make on its own that still move rankings.

4 min read
Online store
Guide

How to open an online store — the complete guide

From picking the product to the first courier pickup: registration, payments, tax, returns and pricing. No filler.

4 min read
Traffic & sales
Playbook

The first 100 orders: the channels that actually work

What to do in the first three months, when you have no traffic, no budget and no reviews. Sorted by what pays off soonest.

3 min read
Law & tax
Guide

Online shops and the tax office: registers, SUPTO and the audit file

When you need a cash register, what SUPTO means, what Annex 38 demands — and how not to be fined over a file encoding.

3 min read
Design & brand
Guide

Name, logo and colours in one day — a brand without an agency

A practical route for a small business: a recognisable look in a few hours, with no 80-page brand book.

4 min read
Online store
Playbook

Cash on delivery: how to stop losing money on refused parcels

Eight concrete moves that cut refused parcels from 15% to under 4% — without killing your orders by demanding prepayment.

3 min read
Traffic & sales
Guide

Instagram → website: turning followers into customers

You have an audience, but every sale happens in DMs and nothing is recorded. Here's how to move the traffic to a site without losing people.

3 min read
Law & tax
List

The pages the law requires on every website that sells

What's mandatory, what's recommended and what's an urban legend — plus what actually has to be inside each page.

3 min read
Getting started
Guide

Domain, hosting and SSL — what you actually need, and what it costs

The three words everyone scares you with, sorted out in ten minutes. Plus what you can safely refuse to buy.

3 min read
Online store
Comparison

Econt vs Speedy — how to choose (and why the answer is 'both')

An honest comparison on price, coverage, integrations and cash on delivery — plus why offering two carriers lifts orders.

3 min read
Law & tax
Guide

VAT, invoices and registration — for first-time traders

When VAT registration kicks in, when you must issue an invoice, and why voluntary registration is sometimes profitable and sometimes a mistake.

3 min read
Traffic & sales
Guide

How to write product descriptions that sell (template included)

The five-part formula that turns 'Beautiful candle, 200g' into a description people read to the end and then act on.

3 min read
Design & brand
List

10 design mistakes that quietly kill your sales

Ugly doesn't kill conversion — confusing does. Ten things you can fix in an hour, with an effect you'll feel immediately.

3 min read
Stories
Note

Why we built Brandolog (and why the blocks are free)

A short note on the principles behind the builder: why it looks like tetris, why Logi is a television, and why we don't charge for the basics.

3 min read

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